How we are engaging with customers
Carbon calculator
In November 2006 we launched our online Carbon Calculator. This calculator gives customers a guide to their household carbon emissions, as well as tips on how to reduce these ... and their bills.
Over 20,500 people have used the calculator. Try the Carbon Calculator (opens in a new window) for yourself.
On screen
We’re increasing the number of TV programmes on environmental topics and in 2009 aired a range of environmental programming to celebrate Earth Day and World Environment Day. In addition, Sky News has a dedicated environment correspondent, Catherine Jacobs.
We’re also working with suppliers to green the way we make TV (opens in a new window)
Inspiring consumers through events
In the first half of 2009 we ran a range of activities and environmental programming to celebrate Earth Day 2009 and World Environment Day 2009.
We have also worked with The Hay Festival for the past three years to raise awareness of environment issues:
- Hay Festival 2007 - We provided a ‘Lower Carbon Lifestyle Home’, which had well over 6,650 visitors during the festival. We also worked with Arts & Business Cymru and Hay to provide inspiration through lectures, debates and exhibitions.
- Hay Festival 2008 - To enable visitors to leave their cars behind, we provided The Hay Festival with a Sky Shuttle Bus. Our environment partner Global Action Plan also went along with their carbon gym, and we sent The Bigger Picture Pod for visitors to measure their carbon footprint.
- Hay Festival 2009 – We expanded the Sky Shuttle Bus service to cover a wider area and to provide a more frequent service. Following their success last year, our environment partner Global Action Plan took their Ecodriving Simulator to the event, which encourages people to drive in more environmentally friendly ways. We also trialled the use of a solar power generator and Anthony Wilson, an artist specialising in making sculptures from recycled material made a sculpture onsite from recycled VCRs.
Rough guide to saving energy
A Rough Guide to Saving Energy and Reducing Your Carbon Footprint was produced in association with Sky. 100,000 free copies of the book were given away as part of a promotion with The Times. The guide is a useful handbook, showing how to make a difference to the environment and save money at the same time.
Download a copy of the Rough Guide to Saving Energy (opens in a new window)
Together
In April 2007 Sky and other businesses joined Tony Blair to unveil ‘Together’. This campaign unites business, communities, government and the media to offer lower carbon products and services to customers.
Sky’s commitment focuses on the efficiency of the Sky box and encouraging consumers to switch their set top boxes to standby.
’Together’ is headed by The Climate Group and is endorsed by the Energy Saving Trust and other environmental groups. Visit the Together (opens in a new window)